How to successfully drive employee engagement in 2020?

The role of any good communication professional is to ensure the engagement of employees. Engaging the employee is crucial for productivity as attracting and retaining employees and engaged employees enhances the motivation among the entire workforce and allows the others to feel the same as they have to say in strategic organizational decisions. This is the reason why companies are keeping employee experience in priority.

5 Critical drivers of employee advocacy are:

Enhance your communication budget for new technology investment:

More than half of respondents (53%) stated that their CEO, executives, or board expected that employees would have a communications team to communicate with organizational and strategic changes. It is imperative to adopt technologies to facilitate communication and increase employee engagement.

Leveraged technology is critical to creating a digital workplace focused on collaboration and communication. Reports also found that 75% of the respondents are spending their budget more on employee engagement than they used to be in two years. Companies are enhancing their use of up-to-date technologies like agile.

Fight with fake news and be a source of truth:

To prevent misinformation is an internal part of building trust with employees. Almost half of the communicators in the survey done by the Internal Communicator Survey said that preventing “fake news” & rumors are their top concerns as a leader at the time of communicating with an employee.

Stories spread quickly, which means communicators should maintain a presence actively in digital space to reach their employees initially. This creates pressure on communication internally for having the right technology for reaching their employees at the right time.

Ensure about engaging all employees:

Employment is no longer the same as it used to be ten years ago. The various organizations employ deskless workers, contractual workers, part-time workers, and frontline workers. Employee advocacy platform needs to reach workers no matter which type of employee they are. Either they go to the office every day or on the contract, to keep the entire workforce in the loop is critical for ensuring high engagement.

For engaging all the employees, no matter where and when they work, it is imperative to use the holistic approach. Making the virtual work environment or employee advocacy platform is the jack of successfully managing teams.

Measure your Communications Engagement:

One thing is clear from our survey: sending emails to your employees and expecting them to read is no longer enough. You need to take steps to find out how many employees are reading the messages you send.

Various communication channels are behind this. Almost 64% of respondents say that they have no idea about whether their employees have read or seen their content or not. Meanwhile, 57% of respondents say it is essential to check the impact of communication on the engagement of employees as a crucial aspect of success due to their strategies of communication.

This says that internal communication requires the right technology, which ensures the output of their communications. Go with the tool that has click-through rates, track engagement, and can do other actions too.

Customize your content:

Employees are more likely to get enticed with the content and can engage with it if it is targeted as per them. Personalization drives better use and higher retention rates. Moreover, people also engage more with the content when it is relevant. Survey also indicates that CTR gets double when communicators use the targeted channels.

Workforce communications platform users who also personalize their content feeds are likely to use the company app four times after 90 days. They can also be called as power users. Customization and targeted content is an internal part of managing the employees and make them engage with internal communications.

Summing up:

Employee advocacy is crucial for creating a positive employee experience and managing organization performance in 2020. Moreover, an organization is now prioritizing and investing in employee engagement. In a nutshell, embracing and opting for advanced technologies is essential in keeping employees encouraged and enabling them to leverage various digital skill sets.